BAINA

2018 · Auckland, NZ · 1/1 Studio

End-to-end brand identity and e-commerce site for Antipodean towelling brand BAINA, built around a visual language faithful to the product's form and quality.

E-commerce design & development, brand identity, packaging, digital & print assets

BAINA's founders brought something new to a niche category. I created a cohesive brand world that underscores that contribution, from the logotype and Lakehouse Stripe to embossed hang tags and packaging, and carried it through to the online shop.

The shop

The shop pairs editorial photography with a quiet, structured buying experience. Product pages introduce colour theory for each towel and show complete sets, like the Classic Bathing Set, together, while index and collection views on mobile keep the range easy to browse. Curated shop edits, a clear desktop menu and a cart set in the brand's typographic system round out the experience.