F.Miller
2018 · Toronto, CA · 1/1 Studio
A comprehensive rebrand and custom e-commerce site for botanical skincare line F.Miller, translating an emphasis on essentialism and versatility into a distinctive identity.
E-commerce design & development, brand identity, packaging, digital & print assets
F.Miller's botanical skincare is built on essentialism and versatility. I translated those values into a distinctive visual identity, then applied it through a custom-designed and developed e-commerce site and a sustainable packaging system.
The shop
The shop keeps the range simple to navigate: collections such as Face group the products, and product pages give each formula room alongside the brand's skin philosophy. Editorial pages, including the brand pillars, the about page and the Music for Plants folio, sit within the shop so the story and the products live together, carried through to the footer and the mobile shop.
