Guy Morgan

2022 · London, UK · 1/1 Studio

A full rebrand and e-commerce site for Guy Morgan's genderless modern apothecary line, bridging his online shop and product presence.

E-commerce design & development, brand identity, packaging, digital & print assets

Guy Morgan's formulations are built on pure, vividly coloured ingredients. I lifted their orange tones to connect the shop and the products, and updated traditional apothecary labels into a system that reinforces the brand's utilitarian premise.

The shop

The shop leads with product: each formulation, from the Dagger Rose Face Oil to the Winged Kelp Face Mask, gets its own full-colour homepage moment, with an index view for browsing the whole range. Product pages explain how to use each one, an Answers section handles common questions before checkout, and the about page and cart follow the same clean labelling system as the packaging.