Simone Bodmer–Turner
2025 · New York, USA · 1/1 Studio
A portfolio-led e-commerce site and brand language for artist Simone Bodmer-Turner, where collectors can browse, read about and buy her work in one place.
E-commerce design & development, brand identity, digital & print assets
Simone needed a shop that could also hold the artist behind it. I designed and built an e-commerce site where collected works for sale sit alongside past exhibitions, archives, a studio library and an ongoing journal, so the context around each piece is never more than a click away from buying it.
The shop
My challenge was translating Simone's tactile, poetic forms into an equally fine-grained buying experience. Product pages use gentle transparencies and layered typography, with book-like gestures that unfold each piece in paper-thin layers, and the On View collection pages and image carousels lead naturally into them. The same language carries through to fulfilment, in the glassine envelopes and letterpress care cards sent out with every order.
