Karbonomics

Karbonomics helps people understand the carbon footprint of what they spend. I defined v1 and led design across the consumer app and a companion dashboard for merchants, taking it from early product definition to a polished MVP backed by a reusable design system.

The challenge was making carbon feel personal and actionable rather than abstract. The answer was to start from something everyone already has, their spending, and turn it into a few clear shapes and small goals people can actually win.

Starting from spending

Nobody keeps a carbon diary, but everyone has a bank statement. The home screen starts empty with a single ask: connect an account. Transactions are matched to a category and converted to CO₂e as they arrive, so the first real view is already personal instead of an empty dashboard waiting for input.

One ring for the month

The home screen reduces thirty days of spending to one number and five shapes. Each blob is a spending category, and tapping one isolates it. A Total / Challenge switch swaps the same ring for progress against daily, weekly and monthly goals, so the screen people open most answers both "how am I doing?" and "what can I do next?".

Challenges small enough to win

Reduction targets are framed as challenges at three cadences, from a meat-free day to a second-hand month. Each card is a soft illustrated shape rather than a chart, the projected saving shows up the moment you join, and progress wraps around the tile you chose.

The business side

The same data powers a dashboard for merchants: total footprint, average digital product carbon footprint (dPCF), emission trends against reduction targets, and a relative score showing how a product compares with competitors in its category. Store integrations pull the catalogue in, so the numbers start populated rather than blank.