Design systems as datasets. Instead of Figma components, think of editable JSON nodes that can render into any interface.
The future of UI is an API. A central JSON file could power web, mobile, voice, AR, same source, infinite surfaces.
AI interprets structure better than visuals. JSON is legible to machines, design as data unlocks adaptive interfaces.
Interaction as queries. Clicking or tapping = running a query on a JSON object, not navigating a page.
Interfaces should be schemas, not screens. A JSON structure can describe both the content and the interaction
HubSpot + Framer
CRM
Auth0 + Framer
User Authentication
Jitter + Framer
Animated Videos
Spline + Framer
WebGL Experience
Commerce Layer + Framer
Ecommerce
Beauty and utility not opposites, more like layers on the same surface, peel one away and the other stops working, form follows function, yes, but maybe it circles back now, Function sketches the edges, the scaffolding, beauty makes it legible, makes it trusted, makes it wanted, an interface that feels clear isn’t decoration, it’s part of the mechanism, clarity itself as utility, strip away beauty and the function turns invisible, mechanical, soulless, design not a line from form to function but an orbit, circling, each feeding the other, until it feels inevitable
Jony Ive, Bauhaus chairs not grand ethos, just bent metal, technology before philosophy.
Form follows process, not always function, bend metal, new forms appear, meaning arrives later
'Good design is as little design as possible'
- Dieter Rams
still the most radical idea.
Aesthetics of latency, small delays, imperfect rhythms, texture made from waiting.
Silence as material, absence communicates faster than pixels
The browser feels ancient, still pretending to be paper
The future of UI is an API. A central JSON file could power web, mobile, voice, AR, same source, infinite surfaces.
The future of UI is an API. A central JSON file could power web, mobile, voice, AR, same source, infinite surfaces.
AI interprets structure better than visuals. JSON is legible to machines, design as data unlocks adaptive interfaces.
AI interprets structure better than visuals. JSON is legible to machines, design as data unlocks adaptive interfaces.
Interaction as queries. Clicking or tapping = running a query on a JSON object, not navigating a page.
Interaction as queries. Clicking or tapping = running a query on a JSON object, not navigating a page.
Interfaces should be schemas, not screens. A JSON structure can describe both the content and the interaction
Interfaces should be schemas, not screens. A JSON structure can describe both the content and the interaction
Design systems as datasets. Instead of Figma components, think of editable JSON nodes that can render into any interface.
Design systems as datasets. Instead of Figma components, think of editable JSON nodes that can render into any interface.
Jitter + Framer
Animated Videos
Jitter + Framer
Animated Videos
Auth0 + Framer
User Authentication
Auth0 + Framer
User Authentication
Spline + Framer
WebGL Experience
Spline + Framer
WebGL Experience
Commerce Layer + Framer
Ecommerce
Commerce Layer + Framer
Ecommerce
HubSpot + Framer
CRM
HubSpot + Framer
CRM
Jony Ive, Bauhaus chairs not grand ethos, just bent metal, technology before philosophy.
Jony Ive, Bauhaus chairs not grand ethos, just bent metal, technology before philosophy.
Form follows process, not always function, bend metal, new forms appear, meaning arrives later
Form follows process, not always function, bend metal, new forms appear, meaning arrives later
Aesthetics of latency, small delays, imperfect rhythms, texture made from waiting.
Aesthetics of latency, small delays, imperfect rhythms, texture made from waiting.
'Good design is as little design as possible'
- Dieter Rams
still the most radical idea.
'Good design is as little design as possible'
- Dieter Rams
still the most radical idea.
Silence as material, absence communicates faster than pixels
Silence as material, absence communicates faster than pixels
The browser feels ancient, still pretending to be paper
The browser feels ancient, still pretending to be paper