Design systems as datasets. Instead of Figma components, think of editable JSON nodes that can render into any interface.
The future of UI is an API. A central JSON file could power web, mobile, voice, AR, same source, infinite surfaces.
AI interprets structure better than visuals. JSON is legible to machines, design as data unlocks adaptive interfaces.
Interaction as queries. Clicking or tapping = running a query on a JSON object, not navigating a page.
Interfaces should be schemas, not screens. A JSON structure can describe both the content and the interaction
HubSpot + Framer
CRM
Auth0 + Framer
User Authentication
Jitter + Framer
Animated Videos
Spline + Framer
WebGL Experience
Commerce Layer + Framer
Ecommerce
Beauty and utility not opposites, more like layers on the same surface, peel one away and the other stops working, form follows function, yes, but maybe it circles back now, Function sketches the edges, the scaffolding, beauty makes it legible, makes it trusted, makes it wanted, an interface that feels clear isn’t decoration, it’s part of the mechanism, clarity itself as utility, strip away beauty and the function turns invisible, mechanical, soulless, design not a line from form to function but an orbit, circling, each feeding the other, until it feels inevitable
Jony Ive, Bauhaus chairs not grand ethos, just bent metal, technology before philosophy.
Form follows process, not always function, bend metal, new forms appear, meaning arrives later